Vodafone reveals data harvest doubled at Ploughing Championship

19 Oct 2016

Pictured at the National Ploughing Championship was former Rose of Tralee, Maria Walsh. Image: Shane O’Neill

Vodafone says that total data traffic consumed at the recent National Ploughing Championship doubled, while 4G traffic increased 138pc.

If you want to get a barometer of Irish society that even Government Ministers wouldn’t miss, the Ploughing Championship in Tullamore, Co Offaly is the place to go.

Every year 283,000 punters and 1,400 exhibitors converge on mud-soaked fields for the cause of agricultural excellence.

Future Human

For Vodafone, it was a bumper harvest for mobile with over 1m additional calls made during the week.

Vodafone also logged over 500,000 SMS messages.

Working on the move

Total data traffic consumed by customers more than doubled during the Ploughing Championship, while 4G traffic increased by 138pc in comparison to the previous week, as visitors shared their highlights on social media.

“Vodafone Ireland is upgrading the network continuously and we now bring 4G coverage to over 90pc of the population in every county in Ireland,” said Madalina Suceveanu, Vodafone technology director.

“This makes data on your phone faster and more reliable, giving our customers all over Ireland a much better experience with Vodafone whether Snapchatting, sharing videos and photos, watching Netflix, listening to Spotify or working on the move.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years