Vodafone makes
things simple

1 Sep 2005

Vodafone has introduced a new mobile phone and tariff package aimed at removing the complexity involved in making mobile calls and sending text messages.

The Vodafone Simply range will be available in Vodafone retail and agent stores nationwide from today.

Designed and developed in conjunction with Sagem and design agency IDEO, there are currently two models to choose from. Both handsets have identical functionality and only the casing and colouring differ. The handsets are available free of charge for customers who sign up to an 18-month postpaid contract or from €49 with a 12-month contract. Prepaid customers can purchase a Vodafone Simply handset from €129.

Carolan Lennon, marketing director at Vodafone Ireland, commented: “A large proportion of our customer base in Ireland is hungry for new technologies and content-rich mobile experiences. This has been evidenced by their swift adoption and appetite for Vodafone Live! and 3G services.

“There is however a particular customer segment who, while desiring mobile contact, may be reluctant to engage with advanced technologies and multifunctional handsets. Vodafone Simply seeks to address their specific needs — to own an easy-to-use mobile that allows them to connect with family and friends via voice calls and text only.”

The company said Vodafone Simply will appeal to those customers who use their phones primarily for voice calls and text messages and who choose a mobile for added security, peace of mind and family contact.

Both models boast a large, easy-to-read screen; bigger buttons dedicated to commonly used features such as keypad lock and ringer volume; a phone book manager and a flashing blue light to clearly indicate missed calls and new text messages. The Vodafone Simply handsets also come with a standard feature plug-in charger cradle, meaning that the phone is always in a dedicated spot in the home, charged up and ready for use.

By John Kennedy