Vodafone opens 3G up to prepaid market


30 May 2005

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Vodafone this afternoon introduced prepaid 3G services to the Irish market as well as the advent of full track music downloads and GAA match highlights for all 3G customers.

Prepaid customers can enjoy 3G from 2 June and can trade up their 2G handset to receive €100 off the very latest range of 3G mobile devices in all Vodafone stores nationwide.

3G customers can enjoy Full Track Music Downloads and listen to CD-quality, full original tracks wherever and whenever they choose. Boasting more than 16,000 artists and over 250,000 tracks, the catalogue includes the big names in music, the latest releases, all-time favourites and classic golden-oldies. Music from Irish and international talent, from Damien Rice right through to Green Day and Destiny’s Child, is available to download.

As part of a promotional introductory offer, 3G customers can download four free tracks in their first month by subscribing before the end of August, giving customers the opportunity to see the immense range of options and experience the sound quality of the tracks for themselves.

A subscription costs €5.96 for four tracks per month (€1.49 per track) and individual tracks are priced at €1.99 each. The service is part of the Access Music portfolio on Vodafone live! with 3G, and tracks only take a couple of minutes to download from the menu. Customers can choose to browse through the list of song titles or search for a particular artist and browsing remains absolutely free to all 3G customers.

The arrival of prepaid 3G also means that the recently launched first ever Football and Hurling Championship video download service will now be available to Vodafone’s prepaid customers.

The service, which allows GAA fans to download video match clips, goals and highlights to their 3G mobile phone has already proven popular with thousands of postpaid customers choosing to enjoy the service every week. The coverage, with commentary, contains the best moments from each game as well as RTE Sport’s post-match interviews with players and management.

A range of five prepaid 3G handsets will be in retail stores from 2 June. Customers can choose to benefit from great trade-up value and enjoy €100 off their new handset. The Motorola V908 has a RRP of €149, the Nokia 6630 will be €199, the Sony Ericsson V800 will cost €249, the Nokia 6680 €299 and the Sharp V902 will retail from €499 when customers take advantage of the trade-up option in store.

By John Kennedy