It’s looking to be a happy new year indeed for communications app WhatsApp, which smashed its own record number of messages processed in a single day on New Year’s Eve.
The new record, tweeted by WhatsApp yesterday, saw the app processing 7bn inbound messages and 11bn outbound on 31 December, totalling a whopping 18bn messages in one day. This new record is streaks ahead of the previous 10bn messages processed in one day in August 2012 and cements WhatsApp’s position as a top messaging service.
The popular mobile app allows users to send instant messages to one another either as text, images, video or audio. It has reached more than 100m downloads across Android, iOS, BlackBerry OS, Nokia S40, Symbian and Windows Phone platforms, and late last year rumours circulated that Facebook was seeking to acquire the company.
Earlier in the year, a report from Ovum claimed social messaging apps like WhatsApp would cost telecom operators more than US$23bn in mobile messaging revenue in 2012.