Global management consulting, technology services and outsourcing company Accenture has entered into an agreement to acquire consulting firm Neo Metrics Analytics S.L. for an undisclosed sum.
Neo Metrics Analytics S.L., based in Madrid, Spain, specialises in optimisation and predicitve analytics.
The acquisition will add Neo Metrics’ research and development assets and capabilities to Accenture’s analytics portfolio, with the aim of enhancing Accenture’s ability to help clients rapidly analyse and predict customer behaviour and respond to key outcomes.
Accenture will also gain new social network analysis capabilities, such as the ability to identify hierarchies within online customer communities. This will allow Accenture to help clients to more effectively target key influencers in the customer community.
“More and more, companies understand that advanced analytics can improve decision making, ultimately increasing sales while reducing cost,” said Narendra Mulani, managing director, Accenture Analytics and Marketing Services.
“This acquisition will allow us to draw on Neo Metrics’ skills, resources and geographic footprint across Spain, Portugal and Latin America, expanding our analytics capabilities to create leading-edge solutions for clients around the world.”
Accenture will also be able to further develop advanced analytical models across all industries and business functions, including sophisticated models and techniques for pricing optimisation, quality management, fraud management and demand forecasting.
“Combining our strengths with Accenture’s industry knowledge, process expertise and global network, will enable us to offer analytical intelligence across all of our clients’ business processes,” said José Luis Flórez, CEO, Neo Metrics.
“Our models and analyses are designed to contribute tangible business value to our clients, and becoming part of Accenture reinforces and expands that commitment.”
The acquisition of Neo Metrics will also complement the Accenture Analytics Innovation Center in Barcelona, which launched earlier this year, said Vicente Moreno, country managing director of Accenture in Spain.
The deal is subject to closing conditions and is expected to close within 30 days.