Apple upgrades its senior management team – new senior vice-presidents

28 Aug 2012

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Pictured: Apple CEO Tim Cook has beefed up his executive team to better prepare for new products headed our way

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Tech giant Apple has upgraded its senior management team with new senior vice presidents who will report to CEO Tim Cook. Bob Mansfield, who announced his retirement in June, is staying on to work on future products.

Apple, which recently surpassed Microsoft as the world’s most valuable company in terms of stock value, is clearly preparing itself to continue on its stellar growth path which was enlivened in recent years by new products such as the iPhone, iPad and MacBook Air.

According to Apple Craig Federighi, Apple’s vice president of Mac Software Engineering, and Dan Riccio, Apple’s vice president of Hardware Engineering, have been promoted to senior vice presidents.

Federighi and Riccio will report to Apple CEO Tim Cook and serve on Apple’s executive management team.

Apple also announced that Bob Mansfield, who announced his retirement in June, will remain at Apple. Mansfield will work on future products, reporting to Tim Cook.

As senior vice president of Mac Software Engineering, Federighi will continue to be responsible for the development of Mac OS X and Apple’s common operating system engineering teams.

Federighi worked at NeXT, followed by Apple, and then spent a decade at Ariba where he held several roles including vice president of Internet Services and chief technology officer.

Riccio, as senior vice president of Hardware Engineering, will lead the Mac, iPhone, iPad and iPod engineering teams. He has been instrumental in all of Apple’s iPad products since the first generation iPad.

Riccio joined Apple in 1998 as vice president of Product Design and has been a key contributor to most of Apple’s hardware over his career.

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com