Buy4Now expanding its IT workforce

11 Feb 2010

Irish e-commerce technology company Buy4Now Technology Group is to create five new developer jobs based on the growing success of its cloud and software-as-a-service technology.

The company revealed last week how its technology, which integrates with ERP systems of major brands, has generated 100pc online revenue growth at department store Arnotts while at electrical retailer DID online revenues have grown 40pc.

Buy4Now Technology Group provides end-to-end software systems for major brands as well as an e-commerce portal via

The company’s chief executive, Michael Veale, told that the company, which is 20pc owned by Eircom, is expanding into the SME market in Ireland and the UK.

“We have won our first three customers in the UK and locally have seen the best few months of sales closures for our pipeline than in the last 10 years, which is really saying something in a recession.”

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He said the company is capitalising on the growing trend that retailers are realising that 75pc of people research a product before they physically arrive in a store.

“A brand’s online presence needs to reflect what’s in-store,” he said.

The company employs 65 people, out of which 40 work in technology development.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years