An overview of the week in deals in the Irish and global technology sector.
Facebook acquires Tagtile
Social networking giant Facebook has acquired customer-loyalty service Tagtile for an undisclosed sum.
“We are happy to announce that we are joining Facebook, and that they are acquiring substantially all of our assets,” Tagtile said in a statement.
“It’s a huge opportunity for us to take our goal – helping businesses grow – and do it on a much, much bigger scale than we could have on our own.”
Tagtile aims to help local business owners build better relationships with their best customers, the company said. Tagtile’s service provides merchants with hardware that will work to provide its customers with coupons via a mobile app.
Symantec completes Nukona acquisition
Security software maker Symantec has wrapped up its acquisition of mobile application management provider Nukona for an undisclosed sum.
The deal, which the companies announced in March, extends Symantec’s enterprise mobility portfolio to include a cross-platform mobile application protection solution to help IT organisations protect and isolate corporate data and applications across both corporate-owned and personally owned devices.
Nukona helps enterprises distribute, secure and control applications and data without requiring them to manage the complete devices. With Nukona’s ability to protect and control iOS, Android and HTML5 apps, Symantec will address the problem of corporate and personal data separation without limiting the end-user experience or application adoption.
Marketo makes first acquisition with Crowd Factory
Revenue performance management provider Marketo has acquired social campaign management platform Crowd Factory, Inc., for an undisclosed sum. It’s the first acquisition for the company.
The acquisition will enable Marketo to make social marketing an integrated and integral part of every online marketing initiative.
“Social marketing campaigns and marketing automation have been like the proverbial two ships passing in the night, with most social marketing tools sitting in silos disconnected from mainstream marketing processes. Today we have changed that game,” said Phil Fernandez, president and CEO of Marketo.
“By combining Crowd Factory with Marketo, marketing professionals can finally use integrated social campaigns to boost the reach and impact of every marketing initiative they undertake – at every step in the customer lifecycle.”
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