Deals site gets a deal – Foffit.com acquires Dealsireland.ie

15 May 2013

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Daily deals website Dealsireland.ie has been acquired by a Cork-based deals site, Foffit.com, for an undisclosed sum. Dealsireland.com says it will remain operational for the next couple of weeks and merchants will honour all acquired coupons.

Dealsireland.com was launched in 2011 and received investment from Dragons’ Den star and Harmonia publisher Norah Casey.

Foffit.com – which stands for ‘50pc off it’ – was also founded in 2011 and is a group buying site that offers discounts on products and services of up to 90pc.

“From the day we launched Dealsireland.ie, our commitment has been to bring our subscribers outstanding offers from local businesses,” Dealsireland.ie co-founder Sharon Plunkett said.

“Foffit.com has a deep understanding of this market and we have been greatly impressed by their enthusiasm and the progress they have made to date. We are thrilled with this new partnership. It will ensure that our thousands of subscribers continue to receive an impressive array of local and national deals.”

Daily deals image via Shutterstock

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com