Dell reorganises into four global pillars


6 Jan 2009

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In the heat of speculation about the fate of its 2,000-job manufacturing plant in Limerick, Dell has stated it is organising globally around three major customer segments – large enterprise, public sector and small and medium businesses. Dell’s consumer business, led by Ron Garriques, is already organised globally.

Dell believes these four groups best capitalise on the company’s competitive advantages.

“In the past two years, we have significantly improved our competitiveness, re-engineered our supply chain, broadened our product portfolio and introduced Dell to more people in more places than ever before. We have laid the foundation for the transition from a global business that’s run regionally to businesses that are really globally organised,” said Michael Dell (pictured), chairman and CEO. 

“Customer requirements are increasingly being defined by how they use technology, rather than where they use it. That’s why we won’t let ourselves be limited by geographic boundaries in solving their needs.”

Dell has already started the process of organising people, functions and practices into the new global business units. The company plans to align its external and internal financial reporting with the new structure during the first half of Dell’s fiscal-year 2010, which begins in February.

By Sorcha Corcoran

Pictured: Michael Dell, chairman and CEO, Dell