Dublin and Hursley chosen for new IBM design studio sites

5 Nov 201547 Shares

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IBM has announced Dublin and Hursley in the UK as two new bases for its ‘studio’ project, with Warsaw, Prague, Hamburg and Paris to be added before the year is out.

This type of IBM studio houses teams of designers, strategists and coders to develop products and digital marketing services around cloud, analytics and Watson, IBM’s supercomputer.

“People’s expectations of enterprise tech have changed because of innovative design they see in devices and apps used at work and play,” said Phil Gilbert, GM at IBM Design. “These studios will join a global network that is transforming how tech is created with user experience at its core.”

Both Dublin’s and Hursley’s studio will focus on designing IBM products and user experiences around Watson, security, collaboration and IoT. The Hamburg and Paris studios will focus on mobile and web application and digital transformation projects.

“This crop of new studios in Europe reinforce IBM’s continuing commitment to great design and innovation,” said Matt Candy, VP and European leader of IBM interactive experience.

“IBM has been at the forefront of design-led thinking for decades and is now busy building the biggest design team in the world. With these six new openings – and more to come next year – we’ll continue to break old models and create a new way to work.”

Only last month, IBM announced 110 new cloud, collaboration and analytics software jobs at its analytics and solutions lab, with roles based in Dublin, Cork and Galway.

While not entirely related, this latest news adds to IBM’s moves in Ireland and, evidently, elsewhere in Europe.

IBM image via KT Kurikawa / Shutterstock

Gordon Hunt is a journalist at Siliconrepublic.com

editorial@siliconrepublic.com