eBay’s global mobile sales reached nearly US$2bn in 2010, up from US$600m in 2009.
In the US market, gross merchandise volumes from mobiles were up nearly 175pc to US$850m. The company said mobile sales in the UK and Germany accounted for nearly a third of the total.
“As mobile shopping peaked this year, eBay led the way by becoming the go-to shopping destination,” said Steve Yankovich, vice-president of mobile for eBay. “With more than 30 million downloads of eBay’s mobile apps worldwide, eBay is clearly a barometer for mobile shopping trends. We see people buying everything from designer apparel to cars and trucks on their phones regularly, and purchases being made through eBay mobile every second.”
In the US, the top 5 categories ranked by the number of items sold through eBay’s mobile apps for the year were: clothing, shoes and accessories; cell phones and PDAs; collectibles; jewellery and watches; and toys and hobbies.
eBay said the categories that generated the largest amount of mobile-generated sales in the US in 2010 were: cars and trucks; clothing and accessories; auto parts; sporting goods; and cell phones and accessories.
In the other five of its top 6 mobile commerce markets, eBay said the top 3 categories during the year were as follows:
· Canada: clothing and accessories, jewelry, and cars and trucks
· France: clothing and accessories, jewelry and computers
· Germany: auto parts, cars and trucks, and clothing and accessories
· Australia: cars and trucks, home improvement, and clothing and accessories
· United Kingdom: cars and trucks, clothing and accessories and auto parts.
Article courtesy of Businessandleadership.com
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