Facebook has reached a new milestone by hitting 2m active advertisers, the social network revealed in an open letter attributed to co-founder and CEO Mark Zuckerberg and COO Sheryl Sandberg.
The open letter thanked all the company's advertisers.
"This is a moment to celebrate all the incredible entrepreneurs like you who are creating value for their communities," Sandberg and Zuckerberg said.
The pair reeled off a number of successful companies that have promoted themselves via Facebook, though it's worth pointing out they provided no evidence that any of their prosperity was to do with advertising through the site.
"Our mission is to make the world more open and connected, and an important part of that is helping people connect with businesses," they wrote.
"Today, we want to express our thanks to you and all of our advertising partners – 2m strong and growing every day. We’re going to keep working to serve you better, so you can continue creating jobs and opportunities in your community, and moving the entire world forward."
Mobile advertising is on the rise
Last month, Facebook reported revenues of US$3.85bn and profits of US$701m for the quarter. Mobile ad revenue continues to rise, representing 69pc of fourth-quarter ad revenues compared to 53pc the previous year.
For the full year of 2014, Facebook revenues totalled US$12.47bn, representing a 58pc rise on 2013. Profits for the full year 2014 were US$2.94bn. Fourth-quarter revenue from advertising was US$3.59bn, up 53pc.
There were 890m daily active users in the fourth quarter. In that period, the amount of mobile daily active users grew 34pc to 745m on average. Total monthly mobile active users amounted to 1.19bn, up 19pc on 2013. Facebook’s total community now stands at 1.39bn after growing 2.9pc quarter-on-quarter.