Fitbit buys European smartwatch maker Vector

10 Jan 201713 Shares

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Vector has made incredibly stylish smartwatches with a powerful 30-day battery. Image: Vector

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Fitbit is continuing its buying spree in the wearables space, and has acquired European smartwatch maker Vector for an undisclosed sum.

Headed by former executives from Citizen Watches, Fossil, Timex and Nike, Vector launched a year ago and raised $2m in a seed round from the Gecad fund.

The company runs its business out of London but does software development in Romania.

This is the latest acquisition for Fitbit, having recently acquired Pebble in November for $40m.

Vector makes smartwatches with an E-ink LCD screen, and has achieved popularity by creating a smartwatch with a 30-day battery life.

Not only that, but Vector’s smartwatches work easily with iOS, Android and Windows phones.

The watches come in rose gold, champagne gold, stainless steel and black-plated confections, with leather, stainless steel or sports straps.

Inking a new deal

The company said it will continue to support customers, and warranties will be honoured, but no new software or hardware is planned for the foreseeable future.

Vector watches will still be available from various retailers worldwide.

“Our aim is to make our integration in the Fitbit family as seamless as possible with no impact on you, our customers,” CTO and co-founder Andrei Pitis said in a blog post.

“Our smartwatches will maintain functionalities and features. You will continue to enjoy the Vector Watch experience: a 30-day battery life smartwatch, with customisable watch faces and dedicated streams. However, new product features (software and hardware) will not be added.”

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com