FriendFinder embarks on US$220-million IPO drive

12 Jan 2010

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FriendFinder, the holding company that owns Adult FriendFinder and a number of other social networks within excess of 365 million users, has begun marketing ahead of an US$220-million flotation on the New York Stock Exchange.

FriendFinder Networks’ family of companies also owns the Penthouse magazine brand and has a number of social-networking sites, including offshoots like Jewish FriendFinder, Italian FriendFinder, Amigos.com and BigChurch.com.

The company last week filed its prospectus for IPO with the Securities and Exchanges Commission.

The company is proposing that the price per share will be between US$10 and US$20 per share and gross proceeds from the offering are expected to be US$200 million to US$240 million on the New York Stock Exchange.

By John Kennedy

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com