Internet search and advertising giant Google has reported a 32pc increase in Q2 revenues, reporting US$9.03bn, ahead of Wall Street expectations of US$8.6bn. The company confirmed it has surpassed 10m G+ users.
CEO Larry Page confirmed in an earnings call that more than 10m people have begun using its social networking platform, Google+, and that 1bn pieces of content were being shared every day.
“We had a great quarter, with revenue up 32pc year on year for a record breaking over US$9bn of revenue,” said Page.
“I’m super excited about the amazing response to Google+, which lets you share just like in real life.”
Google-owned sites generated revenues of US$6.23bn, or 69pc of total revenues.
Google’s partner sites generated revenues, through AdSense programs, of US$2.48bn, or 28pc of total revenues. Revenues from the UK totalled US$976m, representing 11pc of revenues.
Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of its AdSense partners, increased about 12pc.
Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to US$2.11bn in the second quarter of 2011, compared to US$1.73bn a year ago.
Globally, Google employed 28,768 full-time employees as of 30 June, up from 26,316 full-time employees a year ago. This does not include the extra 450 employees hired as part of the acquisition of ITA Software.