Internet search giant Google will acquire social movie review site fflick for about US$10m by the end of the week, reports say.
fflick, which launched last summer, lets users sign in with their Twitter accounts. They are then shown a list of top-ranking movies, along with relevant tweets from Twitter users they follow. Users can also browse films by sentiment and read a stream of tweets about each movie.
There is no confirmation at this stage as to whether Google intends to keep fflick as it is or if the acquisition is about, as reported by TechCrunch, “the start-up’s talent and the sentiment analysis engine that drives its recommendations.”