Daily deals provider Groupon has acquired last-minute travel app Blink for an undisclosed sum, in a move to bolster its Groupon Getaways’ travel business.
Blink, which is based in Madrid, Spain, works with more than 2,000 hotel partners in eight European countries.
The addition of same-day bookings provides Groupon Getaways with another way to serve customers’ travel needs, whether they are looking for deals on hotels, all-inclusive travel packages or full-service tours.
“The combination of a fantastic mobile app, same-day inventory management for properties and a team that is obsessed with mobile and last-minute travel will help us further expand our travel business as the go-to destination for great deals on great places to stay,” said Aaron Cooper, senior vice-president of Groupon Getaways.
The Blink app will be rebranded ‘Blink by Groupon’ and will operate independently as the team develops an integrated experience that leverages Groupon Getaways’ global travel offers.
Groupon image via Shutterstock