Half of mobile users to make mobile payments by 2014


22 Apr 201035 Views

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Nearly half of all mobile phone users worldwide will use their mobiles to pay for digital and physical goods by 2014, representing growth of nearly a billion users compared to 2010, according to a new report from Juniper Research.

The new Mobile Payments for Digital and Physical Goods report found that certain segments – such as ticketing and payments for physical goods – are being driven by the take-up of apps together with the availability of multilingual versions of platforms like eBay. It said that mobile payments are now becoming integrated into a wider mobile web shopping experience that includes browsing, coupons and advertising.

“Since our last report, a recent trend we’re seeing is the launch of mobile storefronts and malls, as well as new smartphone apps and mobile payments services from companies such as eBay, Amazon and Digby,” said Howard Wilcox, author of the report.

“Based on the take-up figures we’ve seen, users appreciate the convenience.”

The report also warned that the user experience needs to be enjoyable, easy and consistent, pointing out that lack of user support and help could threaten the spread of mobile payments.

Article courtesy of Businessandleadership.com

Photo: Mobile payments are becoming integrated into a wider mobile web shopping experience, the Mobile Payments for Digital and Physical Goods report indicates