IBM buys mobile messaging tools provider Xtify Inc

3 Oct 2013158 Views

Tech titan IBM is aiming to help digital marketers reach mobile customers through its acquisition of Xtify Inc, a provider of cloud-based mobile messaging tools. Terms of the deal have not been disclosed.

Xtify Inc’s tools are designed to help organisations enhance mobile sales, drive in-store traffic and engage customers with personalised offers.

Under the deal, Xtify Inc will expand IBM’s Smarter Commerce initiative by providing campaign creation, personalised content, dynamic real-time segmentation and analytics for mobile devices and browsers.

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The technology is designed to help companies engage, convert and retain mobile app users and site visitors.

Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available, thus helping businesses deepen connections with their customers.

Tina Costanza has held senior editorial positions at daily newspapers in Ottawa and Toronto