Technology giant IBM has struck a deal to acquire information optimisation solutions provider Vivisimo for an undisclosed sum.
More specifically, US-based Vivisimo provides federated discovery and navigation software that helps organisations access and analyse big data across the enterprise.
The acquisition will boost IBM’s big data analytics initiatives with advanced federated capabilities allowing organisations to access, navigate, and analyse the variety, velocity and volume of structured and unstructured data without having to move it, IBM said.
The combination of IBM’s big data analytics capabilities with Vivisimo software will also help IBM automate the flow of data into business analytics applications, helping clients better understand consumer behaviour, manage customer churn and network performance, detect fraud in real time, and perform data-intensive marketing campaigns.
"Navigating big data to uncover the right information is a key challenge for all industries," said Arvind Krishna, general manager, Information Management, IBM Software Group.
"The winners in the era of big data will be those who unlock their information assets to drive innovation, make real-time decisions, and gain actionable insights to be more competitive."
John Kealey, CEO of Vivisimo, said that as part of IBM, the company can bring clients the quickest and most accurate access to information necessary to drive growth initiatives that increase customer satisfaction, streamline processes, and boost sales.