An Irish branch of the Association of Online Publishers (AOP) has been set up with irishtimes.com, independent.ie, RTÉ.ie and entertainment.ie as its four founding members.
Announcing its formation, AOP Ireland said it had been established to represent Irish digital publishing companies that create original, local, branded, quality content.
The association said there is an immediate requirement, not currently being addressed, to promote the particular value delivered by publishers that provide local quality content through a trusted online environment.
The stated aims of the association are to: increase awareness of the advantages and benefits for both advertisers and users engaging with websites that create quality, local, unique content; and promote the value of this unique content its members produce and to help make clients aware of the opportunities available.
“The AOP Ireland will allow us to promote quality local content,” said Julian Douglas, managing director of entertainment.ie. “From our perspective, it is important to make more research available that illuminates the significant role that our websites play in advertising campaigns.”
The association said it will undertake research, collaborate with existing online associations overseas and organise local events to promote its messages. Working and collaborating with other media industry bodies in Ireland, AOP Ireland said it will also seek to develop and uphold industry standards and contribute to advertising effectiveness and audience measurement.
Article courtesy of Businessandleadership.com