Nokia predicts 10pc upswing in mobile volumes in 2010

15 Mar 2010

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Mobile phone giant Nokia has revised its forecasts for 2010 and said it expects industry mobile device volumes to be up 10pc in 2010 compared with the previous year.

The company has applied a new revised definition of the mobile device market which it says is due to improved processes and tools to measure the market.

Unlike the industry standard definition, these include new device manufacturers plus vendors of legitimate, as well as unlicensed and counterfeit, products with manufacturing facilities primarily centered around certain locations in Asia and other emerging markets.

Nokia estimates that industry mobile device volumes in 2009 would have been 1.26 billion units.

Based on the industry mobile device market definition used in 2009, Nokia estimated that industry mobile device volumes were 1.14 billion units.

Applying the revised definition retrospectively to 2009, Nokia estimates that its mobile device volume market share would have been 34pc in 2009. Based on the industry mobile device market definition used in 2009, Nokia’s volume market share estimate was 38pc.

Looking to 2010, Nokia believes its mobile device volume market share will be flat in 2010, compared to 2009, and expects to increase its mobile device value market share slightly in 2010, compared to 2009.

By John Kennedy

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com