Phone giant announces profits and Android intentions


15 Oct 2010

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Mobile phone maker Sony Ericsson has released its third-quarter profits in which it cites the “continued success of the smartpone portfolio”.

According to Sony Ericsson, smartphone technology makes up for around 50pc of its total sales and its overall aim to become a global leader in providing the Android platform.

“Our strategy to focus on the smartphone segment is succeeding and smartphones now comprise more than 50pc of our total sales. During the quarter, we launched our Android-based Xperia models in new markets, such as China and the US, and it is our ambition to become the global No 1 handset provider on the Android platform,” commented Bert Nordberg, president and CEO of Sony Ericsson.

€66m pre-tax income

The profits report marks a pre-tax income of €66m, excluding restructuring charges, a net income €49m, an increase of €213m year-on-year and €37m sequentially.

Sony Ericsson underperformed according to the third-quarter sales of €1.6bn against a forecast for sales of €1.8bn and shipped 10.4 million units, missing all 27 analysts’ expectations, which ranged from 10.5 million to 13.9 million units.

The mobile phone manufacturer estimates slight growth in unit sales in the global handset market in 2010 despite a decrease of 26pc year-on-year and down 5pc sequentially.

Click here to view the report.

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