Samsung replaces its head of mobile design

8 May 2014106 Views

The bonze/gold version of the Samsung Galaxy S5 smartphone

The head of Samsung Electronics’ mobile design team has left his job amid a less than enthusiastic response to the company’s latest smartphone, the Galaxy S5.

Samsung Electronics will replace Chang Dong-hoon, who offered to resign last week, with Lee Min-hyouk, vice-president for mobile design, Reuters reported a Samsung spokeswoman as having said today.

Chang will continue to lead Samsung’s design centre, which oversees the company’s overall design strategy.

Samsung declined to comment on the reasons for the change in positions, Reuters reported.

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The Galaxy S5 debuted globally in April and consumers have given the device a lukewarm reception. Criticism has centred around a lack of hardware innovations and the smartphone’s plastic design case, which some critics said looks cheap, like a Band-aid and like conveyor-belt material.

Siliconrepublic.com’s own reviewer said the Galaxy S5’s back cover reminded her to pick up some sausages.

Samsung has also been dogged by a lengthy patent battle with rival company Apple, which has claimed Samsung copied the look and functions of its mobile devices.

Tina Costanza was a journalist and sub-editor at Silicon Republic

editorial@siliconrepublic.com