A Dublin-headquartered spread betting company has reported a 300pc increase in customer acquisitions and a 50pc year-on-year increase in revenues.
SportsSpread.com reported a major increase in new client wins and online betting activities not long after a relaunch of its website and the start of a major digital marketing campaign.
Established in 2000, SportsSpread offers its clients spread betting services on a range of sporting and political markets, both online and via its Trading Desk, which is located in Dublin’s IFSC financial district.
Online Q1 bet volumes increased by 50pc year-on-year and the firm also reports a 300pc increase in new client acquisition in the same period.
The rollout of a new corporate brand identity and World Cup 2010 marketing activity has seen an increase in the number of client reactivations – as previous customers return to the new-look spread betting company.
An aggressive online marketing campaign, including improved search engine optimisation (SEO) and pay per click (PPC) activity, as well as the harnessing of new social media platforms, such as Facebook and Twitter, has aided new client acquisition.
The company was the subject of a management buyout (MBO) in April 2009, led by Dublin businessman Fergus Rice and it has recently named former Betfair Ireland manager Eoin Ryan as its new managing director.
“The addition of new personnel, including Eoin Ryan as MD and the targeting of the online betting market have seen us drive growth in bet numbers and new clients,” Rice explained.
“We’re also looking forward to a busy summer, with World Cup 2010 set to smash all records in terms of the amount wagered online by punters,” Rice continued.
SportsSpread.com has eyes on UK market
He also pledged that SportsSpread.com would make more inroads into the highly lucrative UK market.
“We’re planning to launch a new trading platform over the next year and we will then compete aggressively on price and value terms in the UK market.
“We believe there is a clear opportunity for us to gain market share there and the initial results back that up. We fully intend taking the fight to them,” Rice said.
By John Kennedy