Stockbyte in image search engine deal


23 Aug 2005

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Kerry-based online stock photography house Stockbyte has signed a deal with a Nasdaq-listed software firm Verity to deploy its advanced enterprise search solution on Stockbyte’s heavily trafficked website.

Stockbyte licenses royalty-free stock photography on the web to art directors, designers and other creatives needing to use images across a range of visual communications.

Headquartered in Tralee, Co Kerry, the company’s images are licensed similar to software for a once-off fee and end users include Time Magazine, BBC, Saatchi and Saatchi and AOL.

“The key to our success is having the right image and making the process to find it frustration free,” said Jerry Kennelly, Stockbyte’s founder and chief executive officer. “The previous search software that we were using did not offer a user-friendly interface for our customers and it did not give us easy to achieve administrative controls and changes.”

After an analysis of available options, Stockbyte chose Verity’s K2E technology for its ability to address all its immediate needs as well as offer a broad array of administrative and user search functions that would aid the site’s performance and sales conversion rates in the future. The Verity software’s ability to scale was another appeal as Stockbyte continues to expand its web-based business.

“Stockbyte is a remarkable online resource for a wide-range of visual artists offering research assistance, an ever-growth selection of images. Now, with Verity K2 Enterprise, Stockbyte is able to make the entire image-discovery process better, quicker and more satisfying for visitors to the site as well as those who manage it,” said Anthony Bettencourt, Verity’s president and chief executive officer.

By John Kennedy