TradeDoubler and Superquinn sign affiliate marketing deal


12 Aug 2010

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TradeDoubler has signed an affiliate marketing agreement with Superquinn in order to help drive the supermarket’s online sales.

The pan-European marketing company is aiming to attract new customers and boost online sales for the grocery store chain.

Superquinn operates 23 stores in Ireland is part of online shopping portal Buy4Now, which offers a number of Irish retailers internet shopping services.

The retail chain wishes to add this deal to their list of innovations, which includes the introduction of Ireland’s first loyalty card in 1993, now known as the Superquinn Reward Card.

“We were pioneers in the online grocery market in Ireland and our internet shopping portal represents a significant market opportunity for us,” said John Smith, head of Online Shopping for Superquinn.ie.

“Our agreement with TradeDoubler will help ensure we are driving high volumes of targeted traffic to our online site and provide us with instant access to qualified, high-trafficked publisher sites,” said Smith.

Andrew Maat, managing director of TradeDoubler Ireland, says he is proud that Superquinn chose his company to help grow its online sales channel.

“We are happy to welcome Superquinn to our expanding portfolio of Irish companies and are looking forward to delivering a significant contribution to their future online sales growth,” Maat said.

In March, TradeDoubler appointed three new senior executives to help further push its expansion into Ireland and Europe.