Travel review website TripAdvisor is to acquire tour and activity provider Viator for US$200m to enhance travellers’ experience when it comes to planning and booking trips.
Viator lets travellers research and book more than 20,000 tour and activities worldwide online and its site includes more than 600,000 traveller-submitted reviews, photos, and videos.
Stephen Kaufer, president and CEO of TripAdvisor, Inc, said Viator will be a great addition to TripAdvisor, as online and mobile bookings for attractions and activities represent a huge opportunity for its business.
Barrie Seidenberg, CEO and president of Viator, added that Viator’s selection of tours and activities, which span 1,500 destinations, are a strong complement to TripAdvisor’s in-destination planning resources.
“This deal would enable Viator to help more travellers experience the best activities their destination has to offer,” said Seidenberg.
The acquisition is expected to close in the third quarter of this year.
Viator has more than 250 employees who will continue to work at the company’s headquarters in San Francisco, California, and its offices in Las Vegas, London and Sydney.
TripAdvisor on mobile image via Shutterstock