Microblogging site Twitter has snapped up microblogging start-up and Tumblr competitor Posterous for an undisclosed sum.
Posterous’ engineers, product managers and others will join Twitter teams working on several key initiatives, Twitter said.
"This team has built an innovative product that makes sharing across the web and mobile devices simple – a goal we share," Twitter wrote of Posterous in a blog post.
The blogging platform Posterous Spaces will remain up and running without disruption, both Twitter and Posterous said, adding that they’ll give users ample notice if they make any changes to the service.
"For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks," the companies wrote in their blog posts.
Sachin Agarwal, founder and CEO of Posterous, wrote in a blog post that Twitter shares Posterous’ vision of "making sharing simpler".
"We couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe," wrote Agarwal.