The managing director of Twitter’s Irish operations Stephen McIntyre has been appointed vice-president of online and reseller sales for EMEA as part of a reorganisation of Twitter’s European management team.
Twitter is doubling down on growing revenues from outside the US, where close to 80pc of users are international, according to eMarketer. However, about a third of revenues come from outside the US.
Twitter, one of the jewels in Dublin’s digital crown, now employs more than 200 people in the city.
The reorganisation of Twitter’s European operations is being spurred by the return of Twitter’s advertising chief Ali Jafari to the company’s headquarters in San Francisco, California, in June.
McIntyre is currently VP of sales for EMEA, as well as managing director of Twitter’s Irish operations. In the reorganisation, he will become VP of online and reseller sales for EMEA, and will remain managing director in Ireland.
In the UK, Bruce Daisley will also remain managing director there but will also become vice-president of direct sales for Europe.
McIntyre joined Twitter from Google three years ago, shortly after Twitter announced it had selected Dublin over other prominent tech locations in Europe, such as London or Berlin.
McIntyre, who studied electronic engineering at Trinity College Dublin, cut his teeth in the mobile phone industry, working for several years at Nokia and then Ericsson.
He played a leading role alongside John Herlihy in growing Google’s operations in Dublin from 100 to more than 2,500 people within a short number of years.