Twitter is firing on all cylinders having reported a 97pc year-over-year increase in fourth-quarter revenues of US$479m. It reported total mobile users are 80pc of its total user base and 88pc of advertising is mobile.
Twitter reported that advertising revenue per thousand timeline views reached US$2.37 in the fourth quarter of 2014, an increase of 60pc year-over-year.
The social media giant reported average Monthly Active Users (MAUs) were 288 million for the fourth quarter, an increase of 20pc year-over-year.
However, this reflects a loss of approximately 4 million net Monthly Active Users in the fourth quarter due to changes in third party integrations.
It said that average Mobile MAUs represented approximately 80pc of total MAUs.
Twitter said advertising revenue totalled US$432 million, an increase of 97pc year-over-year.
Mobile advertising revenue was 88pc of total advertising revenue.
Timeline views reached 182 billion for the fourth quarter of 2014, an increase of 23pc year-over-year.
Global expansion on the cards for Twitter
The fourth quarter was a time of international expansion – 13 new markets worldwide – as well as product innovation in the form of self-serve ad products serving eight new markets and the ability for people to share a tweet privately through Direct Messages.
It also launched Audio Card, which lets people discover and listen to audio directly in their timeline on Android and iOS devices.
The company also began testing Twitter Offers in the US, which allowed advertisers to create a credit-card linked promotion and share it directly on Twitter.
“We closed out the year with our business advancing at a great pace. Revenue growth accelerated again for the full year, and we had record quarterly profits on an adjusted EBITDA basis,” said Dick Costolo, CEO of Twitter.
“In addition, the trend thus far in Q1 leads us to believe that the absolute number of net users added in Q1 will be similar to what we saw during the first three quarters of 2014.”
Earlier today we reported that Costolo announced plans to get tough on cyber trolls which he fears are forcing users away from Twitter.
Twitter mobile image via Shutterstock
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