Twitter has agreed to snap up SnappyTV, which will allow TV broadcasters and businesses to edit high-quality video clips to post on Twitter in real-time.
Having recently acquired a number of companies involved in mobile advertising, the microblogging revealed its agreement to acquire Snappy TV in a Twitter blog post.
Twitter emphasised that while it intends to integrate SnappyTV’s technology directly into the Twitter feed and through the business side of Twitter through its Amplify service, it still intends to allow SnappyTV to distribute its services to other websites and companies.
The service is being particularly aimed at sporting events, where the latest goal or slam-dunk can be instantaneously put on a team’s official Twitter page to share with fans.
In SnappyTV’s own blog post, the team behind the technology said it hopes Twitter will allow the team to further the company’s reach. “With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms.
“Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organisers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments.”