Xerox targets €15m Irish market opportunity


21 Oct 2003

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Printer and photocopier giant Xerox says it is targeting a potential €15m professional colour printer market in Ireland over the next three years. The news comes hot on the heels of a deal Xerox signed with Galway-based Jaycee Printing Group to install the first DocuColor 6060 digital colour press in Ireland.

This new contract, which is valued at approximately €250,000, will address turnaround requirements and allow Jaycee Print Group to offer faster, shorter runs to customers, thus creating a new revenue stream. This will also result in reduced operational costs and increased competitive advantage for Jaycee Printing.

Joe Browne, general manager and director of Xerox Ireland operations, said that the deal with Jaycee followed a similar deal with Northern Ireland company Future Colour and the company has just signed a third deal in the Republic of a similar scale to that of Jaycee.

“At the top end is our iGen3 product family at €500,000 and the 6060 is a bridge product at €250,000. The Irish market has the capacity to consume up to 12 iGen3 professional colour printers and to us that’s a €12m-to-€15m market over the next three years,” Browne told siliconrepublic.com.

According to research from industry analyst and market sizing company InfoSource, Xerox has now acquired over 80pc of the high print production market in Ireland. The company’s unit growth for the professional digital colour market in Ireland increased 60pc since the first quarter of 2002, according to InfoSource.

Browne continued: “Colour is proven to have far greater impact than black and white but the important element for Xerox is knowing the right application which will produce quality output and will result in best value for money, whilst providing the right solution to an organisation’s colour requirements. At Xerox, colour specialists study the customers’ current and future needs, explore growth programmes for the customer and develop new opportunities for them with the equipment.”

By John Kennedy