Digital media giant Yahoo! has hired a former Google staffer as its new executive vice-president and chief revenue officer. Michael Barrett will take on the job in early July.
Barrett will be responsible for Yahoo!’s advertising revenue and operations globally for the company, with Americas, EMEA and APAC regional leads reporting to him.
Barrett joins Yahoo! from Google, where he led the integration efforts following Google’s acquisition of Admeld, Inc, in December 2011. Barrett joined Admeld as CEO in 2008, after having worked at Fox Interactive Media as executive vice-president and chief revenue officer, where he oversaw worldwide revenue for all properties, including MySpace and FoxSports.com.
Before that, Barrett served as executive vice-president of sales and partnerships at AOL Media Networks and held senior sales positions at Yahoo!, GeoCities and Disney Online.
“Michael Barrett is regarded as one of the most successful and influential executives in media and technology, and I am thrilled to have him join Yahoo! in this critical role,” said Ross Levinsohn, interim CEO of Yahoo!
“I am confident that his deep industry experience and relationships will help us drive our strategic vision, taking Yahoo!’s industry-leading position to the next level.”
In his new role, Barrett will be part of the senior executive team, reporting directly to Levinsohn.
