Internet giant Yahoo! has taken the wraps off its new logo to reveal a more streamlined and serif-free – albeit still purple – design to reflect the whimsy and sophistication of the company, according to CEO Marissa Mayer.
The reveal comes 30 days after Yahoo! displayed a different logo each day for the past month across its properties.
“We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as US$10bn,” Mayer wrote on her blog. “So, while it was time for a change, it’s not something we could do lightly.”
Other differences between the old Yahoo! logo and the new one are the new logo sports thicker and thinner strokes and doesn’t have any straight lines.
“Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve,” Mayer wrote.
Yahoo!’s new logo is now appearing across all its properties.
The former Yahoo! logo