Online social gaming company Zynga is looking to raise US$250m in new funding, which could value it at between US$7bn and US$9bn.
The company behind FarmVille and Mafia Wars filed papers in April, authorising the issuance of stock valuing it at US$4bn.
According to the Wall Street Journal, Zynga is in conversations with one major bank, mutual funds and others.
Zynga is especially desirable, however, as it’s not only popular, with 275m monthly users, but is also highly lucrative. Users can spend real money on virtual goods.
Zynga generated US$400m in profit last year as a result, with US$850m in revenue, said the report.