To celebrate Earth Day, Google has released its new Doodle showcasing some of the world’s most endangered animals and has recruited the help of a number of celebrities to promote a more sustainable planet.
This year marks the 35th year of Earth Day, which was founded by US Senator Gaylord Nelson as a way of reaching out to students in American universities during a time when the topic of climate change was restricted to small circles of scientists and a number of politicians who were pretending not to know.
Now a fully-fledged movement in 196 countries, the Earth Day Network has promoted the event to where it is now – arguably the largest climate change awareness and sustainability event of its kind.
Perhaps what was not expected from Google for its Doodle however was a Buzzfeed-style quiz that asks: ‘Which animal are you?’, and if you were curious, this journalist is a komodo dragon.
Perhaps more seriously, however, Google has also included a number of videos from personalities from conservation, TV, film and music to call on donations to a number of organisations trying to protect both the planet and the creatures that live on it.
Google has said that it will also match any donations made to these organisations, which include: the Jane Goodall Institute, Maasai Wilderness Conservation Trust, World Wildlife Fund, WildAid, Zoological Society of London and Virunga Fund.
Scenic image via Steve Jurvetson/Flickr