Dr Seuss’ The Lorax will open in cinemas across Ireland on 20 July, and HP has teamed up with Universal Pictures and Illumination Entertainment to spread the film’s environmental message to schools across Ireland.
The 3D film is an adaptation of the classic Dr Seuss tale of a forest creature who sees his environment ravaged by corporate greed.
Going by the saying that ‘every inkling makes a difference’, HP is promoting eco-conscious choices when printing and encouraging consumers to use responsibly sourced paper, energy-efficient printers and cartridges made from recycled materials.
“Dr Seuss’ The Lorax is a special story about making better choices and finding balance from a visionary author who has touched the hearts and minds of millions of children and families around the world,” said Niels Swinkels, managing director of Universal Pictures UK & Eire. “We are very pleased to be partnering with HP, among others, as it is a great fit in terms of environmental commitment and care for a more sustainable future.”
Every inkling makes a difference
To promote the film’s eco-friendly message, HP is launching a national awareness campaign across many media, including a microsite created to provide consumers with advice on how to live a sustainable lifestyle.
An in-school education programme will pair science-based education materials with a writing contest in which students can win great prizes.
“The Lorax is not only an inspired tale by Dr Seuss, one of the world’s most beloved children’s authors, it is also an ecological challenge that rings true in today’s time,” said Jeff Walter, director of environmental sustainability at HP. “HP shares the same values in helping consumers to enjoy printing in the most sustainable way possible by recycling print cartridges, using sustainably sourced paper and choosing a printer wisely.”
HP’s commitment to The Lorax’s ideals
To help consumers print and recycle like The Lorax, HP has committed to expanding its use of recycled plastics in manufacturing cartridges, having already produced more than 1bn cartridges this way.
The company also plans to offer at least 50pc of HP-branded paper as either FSC-certified or containing more than 30pc post-consumer content by the end of 2013.
HP has even joined the FSC and is also a member of the WWF’s Global Forest and Trade Network.
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