Nike interactive ‘green’ app lets users design eco-trainers

4 May 2012

Sports shoe maker Nike is about to launch a new app that allows customers to design trainers made out of greener materials.

The app is in fact Nike’s annual sustainability report in the interactive form of an app that showcases its ‘Considered Index’, which Nike’s 600 designers use to choose between 75,000 different materials.

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Unfortunately, it seems the app will not result in bespoke sneakers for users. Instead, it educates them about making use of environmentally preferred materials such as ‘better cotton’.

According to BusinessGreen.com, the footwear giant eventually wants to create fully closed loop products using the fewest possible materials which can be recycled into new products or returned to nature.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

editorial@siliconrepublic.com