One of the largest makers of breads has set its sights far beyond a simple sliced pan, following the announcement that it is to build a wind farm large enough to supply power to one of its operations in Mexico.
The company said the project will generate 90 megawatts (MW) of energy that will then be utilised to run its 65 plants and offices in Mexico.
"This is an effort we have been carrying out for 10 years and is gaining more importance within our five axes of environmental sustainability: energy savings, water savings, emissions reduction, waste management and social entrepreneurial responsibility," said Daniel Servitje, Grupo Bimbo CEO.
A lot of dough
Grupo Bimbo, supplier of bread throughout Europe, the US, Canada and Asia, will construct a US$200m wind farm to generate the energy requirements for its operations in the country.
"It represents an unprecedented effort in the use of renewable, clean and virtually endless energy, the green energy," Servitje added.
The wind farm will be located in Union Hidalgo, in the state of Oaxaca.