Anam signs SMS deal with Telenor


16 May 2008

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Dublin-headquartered mobile software company Anam has partnered with Nordic telco Telenor to deliver new messaging services to Telenor’s customers.

Telenor will deploy Anam’s Smart Services Message Centre, which will allow the company to easily create and deploy new messaging-based services. Initial implementation will include Anam’s SMS Anti-SPAM solution that defends users and the network against SMS spam.

Anam’s SMS Anti-SPAM product provides security filtering features that detect scanning, spoofing and spam content and prevent it from reaching a mobile phone. The initial deployment will support over 3,000 messages per second being carried and checked by the platform.

Telenor’s mobile operations cover 12 countries, with more than 143 million mobile subscriptions. Initial deployment will cover Telenor’s subscribers in Denmark and Norway, with the implementation extended to cover Sweden in the near future.

“Telenor is always looking to enhance our customers’s experience and we understand that SMS is one area which has significant opportunities for the implementation of new services,” commented Ingrid Lorange, vice-president of operations at Telenor.

“The protection and security of our customers and networks is something we take extremely seriously, so SMS Anti-SPAM was particularly important for us to implement. Alongside the SMS Anti-SPAM product, in implementing Anam’s solution as a whole, we will have a platform for the launch of several messaging based services that we think our customers will be excited about.”

“The development of enhanced messaging services through SMS is an important way for mobile operators to improve customer experience and increase revenues at the same time,” said Gerry McKenna, CEO of Anam.

“Telenor is a major, global operator and the fact that we are working together validates our belief that SMS is still a vital revenue stream for mobile operators, so we are excited to be partnering with them to create new messaging services across the Telenor Group.”

Anam won the deal with Telenor after a competitive pitch. Financial details of the partnership were not disclosed.

Anam also offers services such as SMS Money Transfer to send funds through a text message, targeted mobile advertising and Multi-SIM, which acts as a master mobile number amongst devices.

By Niall Byrne