Apple in cloud locker alliance with EMI

19 May 2011

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Apple has just signed a key cloud music alliance with EMI Music. The company has already forged a cloud alliance with Warner Music Group and is now planning to close deals with Sony, Universal and other labels.

Apple is planning to launch a fully licensed cloud music service that will compete with unlicensed cloud locker offerings from Amazon and Google.

In recent weeks, Apple completed work on building its online music storage locker – effectively an iTunes for the cloud.

The new service is expected to be unveiled at the Worldwide Developers Conference on 6 June and will be known as iCloud.

Apple’s ambitions for music, film and TV

Having the four labels on side and with content available via a quality platform only Apple could deliver, could provide the music industry with the legitimate platform it has been praying for to combat piracy.

Apple’s ambitions may go further than music and could soon include TV and video content aimed at rivalling YouTube, Netflix and Hulu.

It emerged today that Apple is about to open a new data centre in Silicon Valley and has plans for other data centres around the world to manage its cloud data.

Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com