Apple CEO Tim Cook has revealed that revenues from enterprise sales of Apple products now account for 14pc of the company’s US$200bn revenues.
At a user conference for cloud company Box, Cook told Box CEO Aaron Levie that Apple has reaped US$25bn in enterprise sales.
“If you look at the last 12 months [enterprise sales for Apple were] US$25bn,” Cook told Levie in an onstage interview.
“This is not a hobby. This is real business.”
Apple has big plans for the enterprise
Cook said that Apple has no plans to merge iOS and Mac operating systems but wants to make it seamless and easy to switch from one device to another.
‘This is not a hobby. This is real business.’
– TIM COOK
In the past year, Apple has been beefing up its alliances in the enterprise space, first with IBM, followed by major collaborations with players like Cisco and Box.
In the case of IBM, Apple is working with Big Blue to sell iPhone and iPad devices into the enterprise as well as build critical business and cloud applications.
Its alliance with Cisco will see Cisco networks optimised for iOS devices and apps and the integration of the iPhone into Cisco enterprise environments.
Earlier this month in San Francisco Apple unveiled the new 12.9-inch iPad Pro, which is designed with the corporate market in mind.
As well as this, Microsoft took part in the event, demonstrating how core Office apps are now living and breathing in the iOS space.
Apple Store image via Shutterstock
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