Avnet expands distribution agreement with VMware

7 Dec 2011

Avnet's Peader Kane and Linda Chester, with VMware's Ian Moore

Avnet Technology Solutions has expanded its distribution agreement with virtualisation and cloud giant VMware. Avnet, as a result, will provide VMware virtualisation technology to its reseller network in Ireland.

Avnet began its distribution partnership with VMware in the United States in 2007 and over recent years has been successful in expanding the partnership across Europe with distribution agreements in place in France, Romania, Turkey, Poland, Hungary and the Czech Republic.

“Avnet Technology Solutions has a strong presence in Ireland, which we believe will add considerable value to VMware in Europe,” said Ian Moore, country manager, VMware Ireland.

“The services and support Avnet provides will enable partners to take their customers to the next level of virtualisation, including management solutions and end-user computing.”

By working with Avnet and VMware, Irish channel partners can develop and deliver complete virtualisation solutions and get support to help accelerate sales in the virtualisation market for VMware solutions, including tools, training, resources and guidance and access to complementary products and services to create complete data centre solutions for their customers.

“This distribution agreement will enable our channel partners to easily deliver the key components for virtualisation solutions critical to the effective management of today’s data centres and IT infrastructures,” said Tom Ellis, virtualisation product business group manager, Avnet Technology Solutions EMEA.

“By expanding our relationship with VMware in Europe to include Ireland, Avnet is connecting partners to new markets, new customers and new solutions to help them grow their businesses.”

Peadar Kane, country manager, Avnet Technology Solutions Ireland, added: “This agreement demonstrates our commitment to providing our partners with products and services that enable them to deliver an enhanced range of enterprise solutions to their end customers.

“These solutions, combined with resources, tools and high quality, local customer service from Avnet, will help our partners to optimise new opportunities in this growth technology area,” Kane said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years