Complete Telecom in €100k deal with BWG Foods

12 Jan 2011

Managed network and telecoms provider Complete Telecom has signed a €100,000 deal with the wholesale division of BWG to provide wireless 3G and infrastructure to 22 branches across Ireland.

“Having previously deployed projects based on 3G technology, we were convinced it would prove to be the best fit for BWG’s Value Centre network,” explains Neil Wisdom, sales director with Complete Telecom.

“Following a network redesign and configuration of routers to automatic failover by our technical team, we migrated all 22 value centres to the new service. The great thing is that the company doesn’t have to worry about cables being damaged in the ground or long lead times to install new fixed-line telecoms cabling as the service is delivered wirelessly with enhanced reception provided via a small 3G antenna on the side wall or roof of each building.”

€100,000 investment

The backup telecoms service, which represents an investment of €100,000 by BWG, will deliver immediate cost savings of 33pc as well as lead to significant performance improvements.

Currently offering download speeds of 14.4 Mbps and upload speeds of 2 Mbps, Complete Telecom says the 3G service delivers significant performance improvements versus ISDN.

Veronica Sullivan, head of IT, for BWG Foods, says: “While cost effectiveness is an important consideration for any company in today’s climate, the issue of a reliable service was our primary concern when selecting a backup telecoms provider.

“Enterprise Resource Planning (ERP) is our mission-critical application, which controls the distribution supply chain for our wholesale customers. As such, it is essential for our business to have a backup service that we can trust.

“The solution implemented by Complete Telecom delivers for us on a number of levels. The 3G service provides more resilience and more bandwidth at a lower price point than ISDN failover so not only are we mitigating risk to the business but we are also making immediate savings of 33pc in operating costs, as well as providing complete visibility of stock levels to our customer service agents,” Sullivan adds.

Project management

Efficient project management was another critical factor in the overall site migration plan as Frank Byrne, IT operations manager with BWG Foods, explains: “The team at Complete Telecom provided true end-to-end project management for the deployment, allowing our IT operations team to continue with their daily tasks without having to get heavily involved in the project.

“Although this was a relatively complex deployment, Complete’s technical team made sure to verify our disaster recovery before notifying us that the ISDN line could be terminated,” he adds.

Established in 2001, Complete Telecom has grown to become a leading player in the telecommunications and managed network services market.

It has invested €3.5m in its own fibre MAN and serves a broad installed base of customers across the public and private sectors.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years