Under the leadership of Silicon Valley legend and VMware founder Diane Greene, Google is stepping up its efforts to dominate the cloud and is adding 12 new cloud regions with their own data centres, beginning with Japan and the north-west US.
Greene, who joined Google in November, has told executives at the Alphabet-owned tech giant that Google is losing market share to other rivals.
According to Bloomberg, which cited Morgan Stanley figures, Amazon made almost $8bn in cloud sales in 2015, ahead of Microsoft and Google, which made $500m from cloud last year.
‘The cloud is a revolution. It’s rivalling the industrial revolution’
– DIANE GREENE, GOOGLE CLOUD CHIEF
Greene is determined that Google will play hardball and play to win, especially in the corporate space.
“The cloud is a revolution,” she said. “It’s rivalling the industrial revolution.”
As part of its strategy, Google is going to focus harder on the corporate market, particularly sales and marketing, and will expand 12 new cloud regions – Google-speak for data centres.
This will begin with two new cloud regions later this year: the US north-western region in Oregon and the east Asia region in Tokyo, Japan.
“As always, each region has multiple availability zones, so that we can offer high-availability computing to our customers in each locale,” explained Varun Sakalkar, product manager at Google.
“These are the first two of more than 10 additional Google Cloud Platform (GCP) regions we’ll be adding to our network through 2017. This follows the opening last year of a US east coast region in South Carolina for all major GCP services.
In the eye of the cloud storm
The shifting clouds put Ireland in the eye of the storm as it is home to massive data centre infrastructure belonging to Amazon, Microsoft and Google.
In Dublin, some 400 Google engineers have set a global benchmark for data centre design, software-defined networks and site reliability engineering.
In recent weeks, Google also revealed it is joining the Open Compute Project to achieve higher standards and greater efficiencies from data centre designs.
Cloud binoculars image via Shutterstock