HP has bought a German web-to-print and management information systems software company called Hiflex for an undisclosed sum.
Hiflex’s technologies will enable the computing giant to expand its portfolio of cloud technologies.
The move appears motivated by HP’s strategy to enable users to be able to print anything anywhere via smartphones, tablets, the cloud and social.
“HP wants to break the traditional barriers of how and where business customers print, making it easy for them to produce custom or personalised materials anywhere, anytime,” said Vyomesh Joshi, executive vice-president, Imaging and Printing Group, HP.
“Hiflex’s technology provides a powerful platform to deliver on this goal as part of our overall cloud printing strategy.”