NewBay opens offices to expand further in Asia-Pacific


11 May 2011

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Dublin-based digital content services company NewBay is opening offices in Sydney, Australia, and Seoul, South Korea, to accelerate its growth in the Asia-Pacific region.

The company already has a number of clients in Asia-Pacific, including LG Electronics and Telstra in Australia.

“Establishing a local base will enable us to accelerate our growth plans for the region, identify new market opportunities, and provide on the ground support for our client base,” said Paddy Holahan, CEO, NewBay.

Asia is the hub for consumer device innovation and we are now in a stronger position to work more closely with operators and device makers in APAC to drive innovation, usability and adoption of digital content cloud services.” 

NewBay has been working with LG Electronics for a number of years, and provides the enabling platform and APIs that power LG’s social networking service on Android devices. 

NewBay LifeCache Social Networking Gateway (SNG) enables users to access Facebook and Twitter from LG handsets, and integrates social networking information into LG’s traditional contact list to create an enriched social address book. 

Earlier this year, NewBay announced it has strengthened its relationship with LG Electronics in a global licensing deal to provide social networking across a broader range of markets and consumer devices. 

In Australia, LifeCache SNG is the technology behind the popular Tribe social networking service deployed by the country’s largest operator, Telstra. Telstra Tribe delivers unmetered access to Facebook, Twitter and MySpace from one central location on the handset.