Novara in major domain reseller deal

18 Sep 2006

Dublin-based hosting company Novara has won a contract to develop the .ie domain registration API (application programming interface) for international domain player’s reseller division.’s reseller division is proactively targeting the Irish market.

The contract win will see Novara port API functionality onto its .ieXpress system, which managing director Eoin Costello says is a cutting-edge application developed by Novara’s in-house development team.

In practical terms, he says, the .ieXpress API allows users to perform various tasks that would normally have to be done manually by interacting directly with the .ie Domain Registry’s systems.

Costello says the .ieXpress API allows companies to offer .ie domains directly from their website and process registrations, change of details and adhere to technical requirements automatically within their own control panel.

“In developing the .ieXpress system our in-house development team achieved a world first,” Costello said.

“We automated the process for applying for a .ie domain and provided customers with an online tracking system to monitor the progress of each registration. The .ieXpress led to a dramatic reduction in turnaround time for .ie registrations and increased the success rates of registrations,” said Costello.

The technology won Novara the inaugural Irish Domain Registry Achievement Award last year.

Peadar O’Baoighill, business development manager for Europe with Rconnection, said of the contract it awarded Novara: “What this means for Rconnection is that we can use the .ieXpress API to streamline and automate our interactions with the Irish Domain Registry thus achieving a high level of speed and service in the processing of .ie registrations for our Irish and European clients.

“We have pushed the implementation of this integration system, and others in Europe, based on the local needs and demands of our clients,” O’Baoighill said.

By John Kennedy